Sales and Marketing

Finishing a book and then getting it published is hard work in the best case. One local author found out how much more challenging it is to do during a pandemic.

In keeping with Michigan Gov. Gretchen Whitmer's mandate and in conjunction with its retail partners, Somerset Mall closed its doors Wednesday in a move expected to last through at least March 27.

Strategist Lindsay Pedersen says brand is what breaks through the millions of messages out there and persuades people to say, “Yes, out of all the products and services out...

What happens when you bring together a fashion-forward nonprofit group with one of the best-known retailers of fast fashion? Something great for Detroit and its kids. Recently, GLAM4GOOD, which describes...

Longtime warehouse store player BJ’s Wholesale Club is coming into the Metro Detroit retail market with three new stores.

Ellen Lyle was like a lot of people who want to help the environment, live a sustainable life and reduce her carbon footprint – she found it hard to...

CLC Network spent a year defining and crafting a new brand that would more accurately reflect their current mission. Last month, they unveiled it.

Shawn Lee Think you’re a good photographer? Or do you wonder if your Instragram game is strong only because of the filters. Well, Shawn Lee, founder of Southfield-based Shawn Lee...

Two of the toughest generations to market to are Generation Z and the millennials. So what do you do when your products are travel bags, such as backpacks, duffels...

Everyone loves a great nonprofit and feeling good about donating their time, talent or resources. To find volunteers, donors or sponsors means finding people to invest in the cause....

This is not your father’s or grandfather’s old-fashioned opera. To appeal to more people and bring younger generations into the arts, Michigan Opera Theatre has launched a new Young Patrons...

With a starting average price tag of $33,000, weddings are more custom, unique and personal than ever, according to trend watchers.

Coffee shops have become popular destinations for telecommuters, freelancers and entrepreneurs, but they were missing one thing – a feeling of happiness or excitement.

John Richter paid $125 for a pair of sunglasses in preparation for a trip to Cabo San Lucas, Mexico, a few years ago. A few days later, he was wondering why he paid so much.

Michigan-based GETTEES is part of domestic garment manufacturing resurgence.

Detroit’s Woodward Avenue is adding another retailer – this time, the internationally known “Fast Fashion” experts H&M.

The folks at Buddy’s Pizza think the downtown Detroit area could use another family-focused restaurant.

The Lansing Center, the only convention center in the capitol region, is seeking a naming rights partner.

Later this month, Kyyba Innovations hosts the latest in its monthly string of “Pitch Club” events, where businesses can learn from other entrepreneurs and investors about how to pitch their startups.

Conferences can be loud, full of people, time consuming and somewhat overwhelming. But they also can be great places to meet new contacts.