By Leanne M. Bowen
March 5, 2009
With job opportunities scarce, there is an increased emphasis on networking to increase one’s chances of finding a new job, career or business account. But are you maximizing your opportunities for networking success?
Consider the following tips to help you get the most out of professional networking at business events and trade associations:
Focus
Opportunities are still out there and your network needs to know “who” you are. Focus on your unique strengths and attributes -- those qualities that set you apart from the pack. What can you convey in a conversation that will distinguish you from the others, and that someone else will remember?
Don’t be Shy
Do not sit with people you know at events. If you’re too shy to go solo, find one person you know and invite them to join you at a table of people you would like to meet.
Be Accountable
Do not let the economy be a scapegoat for putting your career on hold. Don’t drop out of networking groups or activities because of a job transition; it’s critical to continue circulating in business circles when seeking new job opportunities. If you can’t afford the annual dues for your trade organization, contact the membership chair to see if alternative fee options are available for existing members who have experienced a job loss. In these unprecedented times, groups are being flexible as they seek to retain membership for ongoing viability.
Be Authentic
We connect to others by sharing our experiences and we define ourselves in large part by our relationships with others. Be 'congruent' in your talk and actions. People tend to relate to those they can trust. Be yourself, be genuine, and don't take yourself too seriously. Always remember to smile and extend your hand – not your business card. Being pushy at networking events generally backfires. Also, dress as if you are going to work. Unless the event is specifically marked as casual, consider your networking meeting a part of your career, not your social life.
Get Involved
Join a committee of your trade association or service organization, but if you do, consider the committee a part of your job responsibilities. Take on new committee assignments, attend meetings, meet deadlines and be a team player. If you are looking for new business or another career opportunity, your actions on the committee reflect the type of employee or client server that you might be.
Take Risks
There are risks inherent in any situation. Do not think that because the economy is in a deep recession that the risks are greater. Built into every risk is opportunity; it may be masked as hard work - but it's there. The biggest risk is to take no action at all. Step out of your comfort zone and really work your network -- for ideas, opinions and opportunities. This just may be your year to succeed beyond conventional expectations
Leanne M. Bowen is the president of CREW Detroit (www.crewdetroit.org), a member-focused trade organization dedicated to advancing the success of women in commercial real estate by promoting networking and professional opportunities among its 100+ members. She is a Senior Project Manager and LEED® Accredited Professional with Jones Lang LaSalle in Detroit and can be reached at leanne.bowen@am.jll.com.