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Why Social Media Will NOT Replace Conventional ProspectingWhy Social Media Will NOT Replace Conventional Prospecting

- With too many sales trainers proclaiming Online Social Networking as the greatest thing since sliced bread (or maybe even better) for new business development, let’s inject a little reality back into the conversation. Fundamentals still work.

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Renew, Refresh, Revive…REBRANDRenew, Refresh, Revive…REBRAND

- A company’s brand should tell customers everything they want to know about a business.

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Formula for Small Business SuccessFormula for Small Business Success

- It’s true that recipes for success and magical miracle-making spells do not exist in business. When it comes to maintaining a successful business, apply this basic formula: 1+1=2. 

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The Challenges and Opportunities of Multichannel SellingThe Challenges and Opportunities of Multichannel Selling

- Today, information really is power. Customers want to know everything they can about all their options before making an informed decision.

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Old is New Again… Or is it?Old is New Again… Or is it?

- When planning for 2011, don’t let your marketing strategy fall by the wayside with your other resolutions this year.

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Customer Evidence: Telling Your Customers’ Stories So They Can Tell YoursCustomer Evidence: Telling Your Customers’ Stories So They Can Tell Yours

- Nothing builds credibility like customer validation. Compared to claims you make about yourself, customer evidence is a powerfully persuasive tool that can drive customers to take the next step in the buying process.

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Meeting Year End Sales GoalsMeeting Year End Sales Goals

- In order to keep sales up, morale needs to stay up among sales teams.

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Government Business: Growth Driver for Your 2011?Government Business: Growth Driver for Your 2011?

- More than ever, successful companies will need to focus their efforts on a few high potential agencies, tie their marketing messages to the Administration’s priorities, and strengthen their teaming tactics. And there are three free tools you can use now.

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Seven Ways to be Recognized as the ExpertSeven Ways to be Recognized as the Expert

- One of the best ways to draw in clients is to establish yourself as an expert in your field. Here are seven methods to make yourself known.

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The Seven Dangerous Sins of MarketingThe Seven Dangerous Sins of Marketing

- Seven elements in sales can either help or hurt your business. Not understanding them can severely affect revenue and success.

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