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Going Mobile, Marketers Need to Learn From the Mistakes of the Online WorldGoing Mobile, Marketers Need to Learn From the Mistakes of the Online World

- Smartphone adoption rates have greatly increased the use of mobile apps. According to Morgan Stanley, Internet mobile adoption rates are ramping up faster than desktop Internet did, and the number of smartphone users is increasing exponentially.

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2011 Sales Trends2011 Sales Trends

- For any person in selling, this has been a challenging year. Beyond typical politics and personality disputes is the real issue: sales teams not hitting targets.

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Rapport: The Key To SalesRapport: The Key To Sales

- Every sales person knows how important good communication is in building business relationships. But have you ever thought about what it takes to build instant rapport with anyone?

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How Companies are Tying Online Commerce to Facebook How Companies are Tying Online Commerce to Facebook

- Both social commerce and Facebook marketing are expected to skyrocket in 2011. Many brands have launched new programs that tie product sales to the most popular social network in the U.S. How are companies achieving this?

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Why Social Media Will NOT Replace Conventional ProspectingWhy Social Media Will NOT Replace Conventional Prospecting

- With too many sales trainers proclaiming Online Social Networking as the greatest thing since sliced bread (or maybe even better) for new business development, let’s inject a little reality back into the conversation. Fundamentals still work.

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Renew, Refresh, Revive…REBRANDRenew, Refresh, Revive…REBRAND

- A company’s brand should tell customers everything they want to know about a business.

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Formula for Small Business SuccessFormula for Small Business Success

- It’s true that recipes for success and magical miracle-making spells do not exist in business. When it comes to maintaining a successful business, apply this basic formula: 1+1=2. 

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The Challenges and Opportunities of Multichannel SellingThe Challenges and Opportunities of Multichannel Selling

- Today, information really is power. Customers want to know everything they can about all their options before making an informed decision.

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Old is New Again… Or is it?Old is New Again… Or is it?

- When planning for 2011, don’t let your marketing strategy fall by the wayside with your other resolutions this year.

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Customer Evidence: Telling Your Customers’ Stories So They Can Tell YoursCustomer Evidence: Telling Your Customers’ Stories So They Can Tell Yours

- Nothing builds credibility like customer validation. Compared to claims you make about yourself, customer evidence is a powerfully persuasive tool that can drive customers to take the next step in the buying process.

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