October 1, 2009 - This holiday season will certainly be one of the most competitive in many years. As our region strives to pull out of the recent economic tailspin, retailers and service companies will be battling for every disposable dollar, and that means discounting of all sorts to bring customers in the door. The good news is that consumers now depend on couponing more than ever, the result of careful budget control during the long recession. The bad news is that many businesses aren’t prepared to manage a coupon or discount campaign to their best advantage.
September 17, 2009 - You never get a second chance to make a first impression. For many businesses today, the opportunity to catch someone’s interest comes via your company’s Web site. Generally, if a prospective client is serious about seeking your services, that person will have “Googled” your company before even speaking to you. So is your Web site up to date?
July/August, 2009 - In a plummeting real estate market, marketing consultant David Berger unloaded his house earlier this year – from listing to close – in a mere 35 days.
June 4, 2009 - First things first. What the heck is Twitter?
May 7, 2009 - Businesses seeking to tap into the millions trafficking the Web every hour of every day to boost sales often turn to search marketing.
April 16, 2009 - There is a plethora of available data on emerging trends. From the global economy to technology, individuals and organizations are mindful of them.
April 16, 2009 - Want to win new clients, negotiate a killer contract, or sell a new service? Invite the other party to say, "No." Get comfortable hearing "no" and saying "no." Once you do, you will possess the best business and negotiating tool available.
March 19, 2009 - I work with many entrepreneurs and selling professionals. When I ask them what they do they immediately rush into their title. Each states, “I am the President of a Bank,” “I am a Consultant” and I am a Professional Speaker.” If I were a client and heard this I would immediately state, “So What”?
March 5, 2009 - With job opportunities scarce, there is an increased emphasis on networking to increase one’s chances of finding a new job, career or business account. But are you maximizing your opportunities for networking success?
February 19, 2009 - The economic year is taking a grave toll on all attitudes and behaviors. Selling professionals, sales managers and business owners are having a very difficult time trying to meet goals and remain profitable.