Oct. 27, 2011 - Social marketing is a set of branding fundamentals that needs a whole different lexicon and guidelines for building relationships through a truly rigorous lens.

Oct. 27, 2011 - By providing Sales with the right tools, and by encouraging Sales to collaborate and support Marketing activities, companies can maximize their investments, and drive revenue across the enterprise.

Sept. 29, 2011 - The vast majority of business professionals spending time on Facebook and Twitter are just wasting time. For the most part, they’re using unfocused and ineffective tactics that do nothing to attract new clients. Meanwhile, a few are using simple but powerful strategies to explode their businesses virtually overnight.

Sept. 1, 2011 - How social media marketing campaigns can be developed to reach businesses and communities great and small and showcase the real story of tourism and business opportunities in Michigan or any state.

July 28, 2011 - Large accounts require proper planning and analysis so that provocative conversations can transpire between sales agents and decision makers.

July 28, 2011 - Ready to embrace social media but unsure where to start? Learn how to put social CRM to work for your business.

July 28, 2011 - Fear is one of the most powerful human emotions; its grip is strong and pervasive. To maximize your success in business and selling, you must learn to control your fears, or they’ll control you.

July 28, 2011 - Professional services firm are finding business telemarketing provides a consistent and persistent flow of qualified sales leads and sales appointments.

July 28, 2011 - It can be devastating to recover from the departure of star talent…. if you let it. But with a little luck, your next addition could just be “the one.”

May 19, 2011 - Sales organizations are in a battle for survival not only from recessionary issues but attrition and production. Sales leaders must create a communicative and collaborative environment. When individuals feel better about their workplace they are more productive.