Nov. 17, 2011 - Successfully generating leads and nurturing prospects is all about maintaining relevancy. As a marketer, show your audience you know who they are and what they need, by providing appropriate content when and where they’re seeking it.

Nov. 17, 2011 - Tough times sometimes call for big risks. As it turns out, big risks can pay off big for cities and states that are willing to invest in travel campaigns despite facing immediate economic hardships.

Oct. 27, 2011 - Great people always seek to build out great communities. Apple continually does well because they engage with customers to build the community allure.

Oct. 27, 2011 - For some, networking is a great way to build one’s business. For others, it is a frustrating and time-sucking endeavor that may lead to nowhere.

Oct. 27, 2011 - Social marketing is a set of branding fundamentals that needs a whole different lexicon and guidelines for building relationships through a truly rigorous lens.

Oct. 27, 2011 - By providing Sales with the right tools, and by encouraging Sales to collaborate and support Marketing activities, companies can maximize their investments, and drive revenue across the enterprise.

Sept. 29, 2011 - The vast majority of business professionals spending time on Facebook and Twitter are just wasting time. For the most part, they’re using unfocused and ineffective tactics that do nothing to attract new clients. Meanwhile, a few are using simple but powerful strategies to explode their businesses virtually overnight.

Sept. 1, 2011 - How social media marketing campaigns can be developed to reach businesses and communities great and small and showcase the real story of tourism and business opportunities in Michigan or any state.

July 28, 2011 - Large accounts require proper planning and analysis so that provocative conversations can transpire between sales agents and decision makers.

July 28, 2011 - Ready to embrace social media but unsure where to start? Learn how to put social CRM to work for your business.