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Departments » Sales & Marketing

Sales & Marketing

- Businesses seeking to tap into the millions trafficking the Web every hour of every day to boost sales often turn to search marketing.

- Want to win new clients, negotiate a killer contract, or sell a new service? Invite the other party to say, "No." Get comfortable hearing "no" and saying "no." Once you do, you will possess the best business and negotiating tool available.

- There is a plethora of available data on emerging trends. From the global economy to technology, individuals and organizations are mindful of them.

- I work with many entrepreneurs and selling professionals. When I ask them what they do they immediately rush into their title. Each states, “I am the President of a Bank,” “I am a Consultant” and I am a Professional Speaker.” If I were a client and heard this I would immediately state, “So What”?

- With job opportunities scarce, there is an increased emphasis on networking to increase one’s chances of finding a new job, career or business account. But are you maximizing your opportunities for networking success?

- The economic year is taking a grave toll on all attitudes and behaviors. Selling professionals, sales managers and business owners are having a very difficult time trying to meet goals and remain profitable.

- Peter Drucker once stated that there is only one reason for any organization to be in business — the customer.

- The practice of public relations and marketing has seen the positioning era being replaced by the image era. The shift from advertising-oriented marketing to public relations-oriented marketing followed.

- “We will just have to do with less” is the current mantra in advertising. I propose we can “do more with less.”  How? With targeting and accountability. And it works equally well with large and small ad budgets.

- This misconception of doing business over the Internet still persists today. Many of us think that advertising online is the answer to all of our business woes. This is far from reality.