June 24, 2010 - There is an equation that exists in Lead Generation that in some cases proves to be the sole measure of marketing’s efforts. Cost per Lead (CPL) is a notion with which we’re all familiar, and often to which we are a slave.
June 7, 2010 - We all know trust is the key in establishing relationships and closing sales, but how exactly do buyers make decisions and what do salespeople need to know about this process to help buyers make decisions?
May 20, 2010 - I am noticing a trend developing across several industries. It is not only a systemic issue which will create depletion of customers and revenue, but foundational. The reason why the issue seems to be more apparent now than prior to the recession is simply most organizations did not focus on rudimentary practices that assisted to retain and acquire new clients.
May 20, 2010 - Many companies, to their detriment, treat marketing as an isolated or separate entity. Wrong move! Everyone in your company is part of marketing, and if they’re not, your business won’t thrive. It takes your whole team to effectively manage and market the business. In one way or another, everyone plays a part.
Feb. 4, 2010 - Businesses are one month into 2010, and there’s one thing on every business owner’s mind – increasing revenue. Last year, many companies cut down to the bone to survive the tough economic conditions; now, however, businesses are realizing the inability to continue to “cut to growth.”
Nov./Dec. 2009 - Know your customer. Develop the right products. Hone your marketing strategy. Sound simple? It’s certainly not a piece of cake or even easy as pie, but, this focused approach works whether you are selling Special K, S.M.A.R.T. interest checking accounts or something else that’s your business’ sweet spot.
Jan. 7, 2010 - The New Year is here, complete with all the anxiety and excitement of its promise. As many seek refuge from the negativity of the media, others look ahead to new beginnings. We are moving toward a pre-boom economy and selling professionals and managers will need to be more efficient and more productive in 2010.
Dec. 17, 2009 - This new book is a look at the expanding world of e-mail marketing. It has practical advice and good counsel that should be considered carefully.
Dec. 3, 2009 - No one knows how significant the impact of the H1N1 flu will be on residents around the world, much less here in southeastern Michigan. But this holiday season retailers are faced with the prospect of the H1N1 flu virus having an impact on their sales, which is bound to leave many business executives and retail managers feeling a bit ill themselves.
October 1, 2009 - The economy is problematic, it is challenging, and it is much more difficult, but it is not the problem. And anyone that identifies the economy as the problem will never find the solution or identify the opportunity that this contracting economy provides for their business. That is right, this economy provides opportunities! But first, back to the problem.