July 15, 2010 - Staying competitive includes understanding and communicating what makes your business different from the rest of the pack – over and over again.
July 1, 2010 - Golf outings work hard for a number of reasons. They’re not all play – they’re good for business, charities and networking. What’s not to love about them?
July 1, 2010 - Even in a struggling economy there may be ways to grow your business – try looking outside our borders. Exporting is in the DNA of American business and it’s not all that hard to do, even if you provide a service.
July 1, 2010 - Technology is rapidly changing how marketers connect with customers. There are many ways to get up to speed — and here are three ways not to.
June 24, 2010 - A change in the consumer mindset toward value is clear. This is evidenced by the increased redemption rates and the numerous studies confirming new consumer shopping habits and behaviors.
June 24, 2010 - Proactive sales is what brings new business to your door. It’s what gets people talking about your company and recommending your products. This does not mean, however, that the more cold calls you make, the better off you are.
June 24, 2010 - Consider this: About 70 percent of customers’ buying decisions are based on positive human interactions with sales staff. Add to this the fact that 83 percent of the U.S. gross domestic product comes from services and information created and delivered by people.
June 24, 2010 - As a kid in school, I never understood the value of “closed-book” tests. Even in the dark ages when I was a student, the answers to all the questions being asked were readily available in textbooks, encyclopedias and libraries.
June 24, 2010 - Value is the lifeblood of the business world. Value — in the form of improved efficiency, effectiveness, and ultimately, profit — is the only thing that business-to-business customers are interested in buying.
June 24, 2010 - Knowing how to craft a brand relies on knowing your audience. A “brand” is not just the company name or the style of logo. Everything that your company does, says and exudes (whether it is verbal or visual) creates a consumer perception.