November/December, 2008 - The practice of public relations and marketing has seen the positioning era being replaced by the image era. The shift from advertising-oriented marketing to public relations-oriented marketing followed.

November 20, 2008 - “We will just have to do with less” is the current mantra in advertising. I propose we can “do more with less.”  How? With targeting and accountability. And it works equally well with large and small ad budgets.

November 6, 2008 - This misconception of doing business over the Internet still persists today. Many of us think that advertising online is the answer to all of our business woes. This is far from reality.

November 6, 2008 - Today’s economy dictates that your sales teams should be performing at the maximum. A sales team should function well on its own because sales people tend to be self-sufficient and independent-minded.

October 16, 2008 - “I know half of the money I spend on advertising is wasted,” said John Wanamaker, considered to be the father of modern advertising. “The problem is I don’t know which half.”

September 2, 2008 - Kellogg’s proves it’s possible to be ethical, profitable and global all at the same time.

July 2008 - What if your company builds a web site and nobody comes – or, perhaps even worse, they come and don’t like it. What should you do to minimize the possibility of a nightmare web site?

May 2008 - “I’m mad as hell and I’m not going to take it anymore!” That’s from “Network,” the film, and not the kind of networking we’re going to be talking about. No, we’re talking about the kind of networking you do to get more sales, more leads, a different employer – or perhaps an employer, period.

March 2008 - Today’s marketers are relying on technology-based tools and techniques to create broader awareness and to convert new leads into sales. Having a product capable of generating interest and demand is paramount.

June 2007 - Today’s best-managed modern organizations excel by being adaptable, by being early to not only identify the changing needs of their clients but aligning their offerings to meet those needs.