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Departments » Sales & Marketing

Sales & Marketing

- First things first. What the heck is Twitter?

- Businesses seeking to tap into the millions trafficking the Web every hour of every day to boost sales often turn to search marketing.

- Want to win new clients, negotiate a killer contract, or sell a new service? Invite the other party to say, "No." Get comfortable hearing "no" and saying "no." Once you do, you will possess the best business and negotiating tool available.

- There is a plethora of available data on emerging trends. From the global economy to technology, individuals and organizations are mindful of them.

- I work with many entrepreneurs and selling professionals. When I ask them what they do they immediately rush into their title. Each states, “I am the President of a Bank,” “I am a Consultant” and I am a Professional Speaker.” If I were a client and heard this I would immediately state, “So What”?

- With job opportunities scarce, there is an increased emphasis on networking to increase one’s chances of finding a new job, career or business account. But are you maximizing your opportunities for networking success?

- The economic year is taking a grave toll on all attitudes and behaviors. Selling professionals, sales managers and business owners are having a very difficult time trying to meet goals and remain profitable.

- Peter Drucker once stated that there is only one reason for any organization to be in business — the customer.

- The practice of public relations and marketing has seen the positioning era being replaced by the image era. The shift from advertising-oriented marketing to public relations-oriented marketing followed.

- “We will just have to do with less” is the current mantra in advertising. I propose we can “do more with less.”  How? With targeting and accountability. And it works equally well with large and small ad budgets.